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BrandBoucheron
ProjectQuestion Mark Campaign
Model Cate Underwood wearing a Boucheron diamond ivy leaf necklace and white satin top, reclining against a dark green surface.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

cate underwoodwoman recliningdiamond ivy necklacediamond necklaceboucheron necklaceivy leaf necklacewhite satin topwhite top

Description

A close-up portrait of model Cate Underwood reclining against a dark emerald velvet surface for Boucheron's Question Mark Campaign. She wears an asymmetrical high-jewelry necklace crafted in the form of pavé diamond ivy leaves sweeping across her collarbone, paired with a white satin strap top. The focused beauty lighting accentuates the brilliant facets of the diamonds and her radiant complexion. Photographed by Zoë Joubert with fashion styling by Anita Szymczak.

Style

Vertical, Commercial, Polished, Clean

Techniques

Beauty Light

Industries

Jewellery

Color

Pure White (50%)
Silver (metallic) (30%)

Background

Fabric Texture, Hotel Room

Context

Advertising Campaign