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  • ·Boucheron Question Mark Campaign High Jewellery Necklace
BrandBoucheron
ProjectQuestion Mark Campaign
Boucheron diamond and graduated green gemstone question mark collar necklace resting on a textured olive green surface.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

boucheron question mark necklacequestion mark necklacehigh jewellery necklacediamond necklacegreen gemstone necklacediamond collar necklacefine jewelleryemerald necklacepave diamond choker

Description

A high jewellery question mark collar necklace from Boucheron rests flat against a brushed olive green backdrop. The open circular choker is fully set with pavé diamonds and extends into a sweeping cascade of graduated, vibrant green faceted gemstones, terminating in a pear-shaped drop. Dramatic directional lighting creates luminous caustics and radiant light rays refracting across the fine textured ground.

Style

Vertical, Commercial, Clean, Polished

Techniques

Hard Light

Industries

Jewellery

Color

Emerald (50%)
Silver (metallic) (50%)

Background

Textured Backdrop, Bar

Context

Advertising Campaign