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BrandBoucheron
ProjectQuestion Mark Campaign
Close-up of a luxury diamond pendant featuring a pear-cut center stone and baguette halo resting on champagne silk fabric.

Boucheron Question Mark Campaign 2026

Associated creatives

Zoë Joubert
Zoë JoubertPhotographer
Anita Szymczak
Anita SzymczakFashion Editor/Stylist
Cate Underwood
Cate UnderwoodModel

Tags

diamond pendantpendantpear cut diamond pendantpear cut diamonddiamond necklaceboucheron diamond necklaceboucheron jewelryhigh jewelryfine jewelrybaguette diamond halo

Description

A macro still life photograph for Boucheron's Question Mark Campaign, photographed by Zoë Joubert and styled by Anita Szymczak. The composition highlights an articulated fine jewelry pendant crafted in white gold, centered around a brilliant pear-cut diamond. The central stone is surrounded by tiered borders of round pavé and baguette-cut diamonds suspended along a gem-set curve. The necklace rests over draped champagne satin fabric with soft metallic reflections.

Style

Vertical, Commercial, Warm, Polished

Techniques

Macro

Industries

Jewellery

Color

Silver (metallic) (60%)
Pure White (40%)

Background

Fabric Texture

Context

Advertising Campaign