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Brand
Bottega Veneta
ProjectPortraits Of Fatherhood' 2024 Ad Campaign
Black and white portrait of A$AP Rocky holding a toddler on a sofa for Bottega Veneta with brand text overlay

Bottega Veneta Portraits Of Fatherhood' 2024 Ad Campaign 2024

Associated creatives

Matthieu Blazy
Matthieu BlazyBottega Veneta Creative Director
Carrie Mae Weems
Carrie Mae WeemsPhotographer
A$AP Rocky with RZA and Riot Rose
A$AP Rocky with RZA and Riot RoseTalent

Tags

asap rockyman holding toddlerblack man sitting on sofaasap rocky and childman holding childtoddlerwoven mulesknit cardiganleather tote bagintrecciato bag

Description

Black and white editorial portrait from the Bottega Veneta 'Portraits Of Fatherhood' 2024 ad campaign, photographed by Carrie Mae Weems with creative direction by Matthieu Blazy. The image features A$AP Rocky seated on a dark upholstered sofa, holding a toddler with a small heart graphic on the back of their romper. The subject wears a knit cardigan, white tank top, shorts, high white socks, and woven mules, accompanied by a large leather intrecciato tote bag on the floor. Bold capitalised typography spells out the brand name across the centre of the frame. The lighting is soft and natural, creating a candid, intimate mood within a minimalist indoor setting.

Style

Editorial, Vertical, Commercial, Monochrome

Techniques

Analogue / film, Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Living Room

Context

Advertising Campaign