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BrandBOSS
ProjectGOLF
Man sitting on a concrete ledge by the water wearing a cream bomber jacket, white turtleneck, and Boss cap.

BOSS GOLF 2026

Associated creatives

Javier Castán
Javier CastánPhotographer

Tags

black man seated by waterblack manman seatedboss baseball capbaseball capcream bomber jacketbomber jacketwhite turtleneck

Description

A Black man in his 20s with a serious expression is seated on a concrete ledge beside a body of water for the BOSS GOLF project, photographed by Javier Castán. He wears a cream-coloured lightweight bomber jacket over a white turtleneck, paired with dark trousers, and a white baseball cap featuring the Boss logo and striped side detail. Natural outdoor light illuminates the scene, casting soft shadows and highlighting the textured concrete and ripples of the water in the background. The composition captures a calm, reflective moment with a polished commercial aesthetic.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Golf

Color

Pure White (50%)
Jet Black (50%)

Background

Ocean

Context

Advertising Campaign