Florian Joye, Photographer, Paris

Description

This commercial advertising image features a tilted square perfume bottle with a gold cap as the central hero object, displaying the word ALIVE on its glass surface. The fragrance bottle rests on a smooth, highly reflective pale background that catches soft horizontal light streaks and gentle illumination. Above the bottle, the bold text ALIVE appears alongside the subtitle THE NEW SPIRIT OF FEMININITY, while the BOSS HUGO BOSS logo is positioned below. The composition employs a clean, minimalist aesthetic with a soft pastel and metallic color palette. Photographed in Paris by Florian Joye.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Color

Background

Gradient

Context

Advertising Campaign