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BrandBosideng
ProjectAREAL Spring/Summer 2026 Campaign
Robin Avignon and Ruiqi Jiang wearing dark tailored garments and white socks against a white studio background.

Bosideng AREAL Spring/Summer 2026 Campaign 2026

Associated creatives

Kim Jones
Kim JonesDesigner
Willy Vanderperre
Willy VanderperrePhotographer
David James
David JamesCreative Director
Olivier Rizzo
Olivier RizzoFashion Editor/Stylist
Anthony Turner
Anthony TurnerHair Stylist
Lynsey Alexander
Lynsey AlexanderMakeup Artist
Robin Avignon
Robin AvignonModel
Ruiqi Jiang
Ruiqi JiangModel

Tags

robin avignonruiqi jiangtwo models standingtwo modelsmodels standingman in navy jacket and shortsnavy zip jacketpleated shortswoman in plaid top and trousersplaid high neck topcropped black trousers

Description

Models Robin Avignon and Ruiqi Jiang pose for the Bosideng AREAL Spring/Summer 2026 campaign photographed by Willy Vanderperre. Designed by Kim Jones and styled by Olivier Rizzo, the looks emphasize minimalist technical tailoring in deep navy and black tones. One model wears a collared zip jacket paired with wide pleated shorts, while the other is styled in a checked high-neck top over a layered long-sleeve tee and cropped trousers. Both wear crisp white crew socks and black leather derby shoes against an even white seamless studio setting.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-Black (80%)

Background

White Seamless

Context

Advertising Campaign