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BrandJil Sander
Projectx Bochum Welt: Wanderlust Ad Campaign
A passenger train illuminated at night as it crosses a steel bridge supported by multiple concrete piers with bright street lighting.

Matthieu Da Rocha,

Associated creatives

Simone Bellotti
Simone BellottiJil Sander Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Sean Vegezzi
Sean VegezziVideo Director
Pauline Schubach
Pauline SchubachModels
Lauren Huyskens
Lauren HuyskensModels
Colin Otto
Colin OttoModels
and Ojo
and OjoModels
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Stеphanie Kunz
Stеphanie KunzMakeup
Ben Grimes
Ben GrimesCasting Director
Bochum Welt
Bochum Welt
Ruggero Pietromarchi
Ruggero PietromarchiMusic Supervisor
Matthieu da Rocha
Matthieu da RochaBrand Image

Tags

Description

A passenger train with warm interior lighting crosses a prominent steel bridge at dusk. The bridge structure is supported by heavy concrete piers that cast shadows under bright street lights. The scene captures an urban commute with the train in motion above dark water. Atmospheric twilight fills the sky while the city lights create a strong contrast with the bridge architecture. The composition emphasizes the industrial scale of the transit infrastructure.

Style

Cinematic

Techniques

Natural light

Industries

Luxury Fashion Houses