Bob's Your Uncle, Agency / Creative,

Description

This advertisement promotes Popeyes chicken sandwich. It begins with the question 'How do you get Canadians to lose their cool?' against an orange background with graphics and brand logos. A smartphone displays emojis and the Canadian flag. It transitions to social media posts asking when the chicken sandwich will be available in Canada. The advertisement then shows a close-up of the chicken sandwich and asks, 'How do you get them excited for the launch?' Various social media posts tease the sandwich launch. It concludes by showing a website dedicated to the sandwich with a photo of the sandwich and fries against an orange background.