BMW "Jeff Koons: The Art of Leadership" 2025

About

This brand film titled "Jeff Koons: The Art of Leadership" for BMW features artist Jeff Koons discussing his creative philosophy from his New York studio. Produced by Minus L and CNN Create, the video blends documentary-style interview footage with scenes of Koons walking through gallery spaces, examining large-scale sculptures like a metallic magenta balloon dog, and showcasing a colorful art car. The visual style is cinematic and polished, capturing the artist in both intimate studio interviews and vibrant public exhibitions surrounded by press and art.