BL&S, Production,

Description

This is a Volvo Trucks commercial featuring a purple semi-truck. The commercial includes close-up shots of the truck's tires and hood, as well as aerial shots of the truck driving on a long, flat desert highway. The text overlay asks 'What if a trucker designed a truck?' and also introduces 'I-Torque'. The commercial features a diverse group of male and female truck drivers, shot both inside and outside of trucks. Exterior environments include a desert and a Volvo Trucks facility. The overall tone is modern and innovative.