BrandBitterschön
ProjectBrand Identity
Bitterschön Brand Identity 2020
Associated creatives
Tags
Description
An outstretched arm and hand hold up a glass bottle filled with vibrant orange juice against a pale blue sky. Strong backlighting streams from directly behind the bottle cap, creating a glowing halo effect around the glass top. The image features visible film grain and a bright, sun-drenched color palette. The bottle label displays legible typography and branding details. Barkas contributed graphic design to the Bitterschön brand identity project.
Style
Editorial, Horizontal, Grainy, 1990s
Techniques
Analogue / film
Industries
Beverages
Color
Burnt Orange (50%)
Pure White (50%)
Background
Clear Sky
Context
Advertising Campaign