Post 430, Post Production / VFX,

Description

Actor Randall Park stars in the 'Korea Everywhere' commercial campaign for bibigo, created by agency Rethink New York with production by Cinélande and TAPROD. The spot moves through a series of dynamic Korean cultural vignettes, opening with Park walking through an illuminated Seoul night market holding a bowl of bibigo food. The sequence shifts through K-pop stage choreography under flashing concert lights, a cinematic CGI video game battle against a glowing dumpling creature, motion-capture studio performance, and a contemporary kitchen setting. The film features fast-paced editing, saturated neon lighting, and visual effects by Post 430 and Morgan Rojas.

Style

Horizontal, Commercial, playful, Saturated

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Context

TVC / TV Commercial