BrandSee The Good
ProjectTrailer
Beyond Marketing Group, Agency / Creative,
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Associated creatives
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Description
A video displays various scenes showing the phrase 'See the Good' in urban locations and signs. The phrase appears on a poster on a brick wall, on an overhead sign in a subway station, and on a screen on a brick wall in a dark setting. The video also features images of news reports, protests with signs advocating for racial justice, cityscapes, and a group of people in a circle, emphasizing unity. Additional visuals include people wrapped in a rainbow flag, a closed school and park sign, and a girl walking down a school hallway, highlighting concerns about hate and its impact on marginalized communities. The video promotes a message of seeing what unites people, with the launch date set for January 2025.