B Akerlund, Creative Director, Los Angeles

Description

Beyonce is captured mid-air leaping across a collection of discarded mattresses in the street while holding a wooden baseball bat. She wears a voluminous, tiered yellow dress with sheer ruffled sleeves and a plunging neckline, paired with white canvas sneakers. Her long, curly blonde hair flows behind her as she smiles dynamically toward the camera. In the background, musicians playing brass instruments and vintage parked cars complete the outdoor street scene. Creative direction is led by B Akerlund.

Style

Horizontal, Cinematic, Warm, Golden Hour

Techniques

Natural light

Industries

Music

Color

Background

Street

Context

Music Video