BETC Paris, Agency / Creative,

Description

A black-and-white portrait of a black dog takes center stage against a stark black background. The video opens with text explaining 'Black Dog Syndrome,' a phenomenon where black dogs are adopted less often. The portrait is a close-up shot, focusing on the dog's face and one eye, with the rest of its body fading into the darkness. The image emphasizes the dog's features, its fur, and its soulful eye. Text overlay appears, sourced from secondechance.org, the largest adoption platform in Europe, where black dogs receive less attention. A segment shows the founder highlighting the disparity, noting black dogs are less likely to find homes due to their color. Transitioning to a news clip featuring Taylor Swift to draw attention to a song called 'The Black Dog'.