BETC Paris, Agency / Creative,

Description

The video transitions between close-up shots of women with beauty marks and a dermatologist explaining the importance of recognizing warning signs of melanoma, emphasizing a 250% increase in skin cancer cases in certain parts of Mexico. The video transitions to a well-lit photo studio with multiple makeup stations and mirrors and then shows various women applying makeup. The lighting is bright and natural. The video aims to turn beauty routines into a life-saving message.