BrandHeetch
BETC, Agency / Creative,
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Description
This black-and-white video shows an empty basketball court with an associated narrative of loss and absence. The initial frame highlights a solitary basketball resting on the court, positioned beneath a hoop and backboard. The surrounding environment includes an unadorned court, some greenery, and a graffiti-covered wall. Subsequent shots reveal the basketball hoop without a net, emphasizing a sense of incompleteness. The video conveys the message that, 'Without a net, a court loses half its players, and the city loses part of its music,' reinforcing themes of emptiness and silence.