Bershka ACTIVE 2026

Description

A fashion campaign image for Bershka's ACTIVE project, photographed by Selim Soysal with fashion direction by Juan Arias. A blonde woman stands on a city sidewalk leaning over a matte black bicycle, dressed in a vibrant red athletic ensemble comprising an open zip-up windbreaker jacket, matching sports bra, and baggy red track pants with white side piping. The urban setting features parked cars along the curb and multistory commercial buildings under direct sunlight.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Street

Context

Advertising Campaign