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BrandBershka
ProjectACTIVE
Woman in a grey high-neck athletic zip jacket and dark sunglasses posing with crossed arms in front of a yellow taxi on a city street.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in grey zip jacketgrey zip jacketgrey athletic jackethigh neck jacketoversized sunglassesblack sunglassessunglasseswoman with arms crossedwhite woman

Description

A woman stands outdoors in a city setting wearing a fitted light grey high-neck long-sleeve zip jacket, dark leggings, and oversized black sunglasses. Her arms are crossed loosely across her torso as her wavy hair blows in the breeze. Directly behind her, a vivid yellow taxi cab is visible in soft focus under direct natural sunlight, creating a dynamic urban contrast between the muted sportswear and bright city backdrop.

Style

Horizontal, Warm, Commercial

Techniques

Natural light

Industries

Sportswear

Color

Light Grey (50%)
Jet Black (40%)

Background

Street

Context

Advertising Campaign