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  • ·Bershka ACTIVE Graphic Zip-Up Hoodie Campaign
BrandBershka
ProjectACTIVE
A woman wearing a light grey graphic zip-up hoodie and white headphones around her neck, standing in a doorway.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in grey hoodiewoman wearing hoodiegrey zip up hoodiegrey graphic hoodieoversized hoodiewhite headphonesover ear headphonesheadphones around neck

Description

A medium portrait shot from the Bershka ACTIVE campaign, photographed by Selim Soysal with fashion direction by Juan Arias. A young woman with wavy light brown hair stands framed in a dark doorway looking to the side. She wears an oversized light grey zip-up hoodie printed with distressed vintage-style lettering, paired with black bottoms, a shoulder bag, and large white over-ear headphones resting around her neck. The lighting is soft and natural, emphasizing the casual streetwear styling.

Style

Vertical, Commercial

Techniques

Soft Light

Industries

High Street Fashion

Color

Light Grey (60%)
Jet Black (30%)

Context

Advertising Campaign