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BrandBershka
ProjectACTIVE
Model in a black windbreaker jacket and red biker shorts holding a cup next to an open yellow taxi door.

Bershka ACTIVE 2026

Associated creatives

Selim Soysal
Selim SoysalPhotographer
Juan Arias
Juan AriasFashion Director

Tags

woman in windbreakerwoman in red biker shortsblack windbreaker jacketblack windbreakerwindbreaker jacketred biker shortsbiker shortswhite disposable cupyellow taxiyellow cab

Description

Created for the Bershka ACTIVE campaign photographed by Selim Soysal with fashion direction by Juan Arias, this image captures a model posed beside an open yellow taxi cab. She wears an oversized black hooded windbreaker jacket accented with white piping over a high-neck red top and matching red athletic biker shorts. In one hand, she holds a white disposable cup while grasping the vehicle door frame. The daytime shot is illuminated by soft natural light against a city street backdrop.

Style

Vertical, Commercial

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (60%)
Crimson (30%)

Background

Street

Context

Advertising Campaign