
Bershka ACTIVE 2026
Associated creatives
Tags
Description
A woman with wavy blonde hair stands in an urban setting wearing a form-fitting black sleeveless unitard featuring a high neck and front zip closure. The composition captures her mid-pose with one hand raised toward her neck against the vibrant yellow hood of a city taxi cab. Photographed by Selim Soysal with fashion direction by Juan Arias for the Bershka ACTIVE project, the shot uses natural outdoor lighting and a soft depth of field that blurs the surrounding street traffic.
Style
Vertical, Commercial
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (90%)
Background
Street
Context
Advertising Campaign