Bershka ACTIVE 2026
Associated creatives
Tags
Description
Photographed by Selim Soysal with fashion direction by Juan Arias for Bershka's ACTIVE collection, a woman strides purposefully across an urban crosswalk. She wears a sleek black long-sleeve performance top paired with black active shorts and a strapped cross-body pack. The scene is illuminated by warm natural daylight, setting the dark athletic apparel in relief against city architecture and distant pedestrians.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Sportswear
Color
Jet Black (80%)
Background
Street
Context
Advertising Campaign