BrandBerluti
ProjectFall 2024 Ad Campaign
Atelier Franck Durand, Creative Director,
Associated creatives
Tags
Description
A high-contrast black and white studio portrait features a man with a shaved head and neutral expression looking directly into the lens. He wears a dark, textured corduroy jacket over a soft, light-coloured knit sweater. The lighting creates subtle shadows that highlight the texture of his clothing and the structure of his face. Centered over his chest is the Berluti Paris logo in clean, white serif typography. The background is a smooth, featureless light gray, ensuring all focus remains on the subject.
Style
Vertical, Commercial
Techniques
Natural light, Low-key / chiaroscuro
Industries
Luxury Fashion Houses