BrandAlcohol. Think Again
ProjectAmazing 30"
Berlin, Agency / Creative,
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Associated creatives
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Description
This composition presents a series of vignettes relating to pregnancy and childbirth. First, a couple is seen indoors, facing each other closely. Then, detailed IVF imagery transitions to a woman in a bathroom examining a pregnancy test, followed by a woman lying on a couch, visibly pregnant. A newborn is then shown on a white medical surface next to a placenta. An X-ray image of a woman's torso is followed by a woman in a hallway with a laundry basket. Bare feet are seen on a striped surface, and a pregnant belly with stretch marks is displayed in black and white. Lastly, an abstract image of an embryo or fetus. The images depict various stages, scientific visualizations, and physical impacts of pregnancy and birth.