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  • ·Bergdorf Goodman Holiday Campaign Portrait by Alexandre Bassard
BrandBergdorf Goodman
ProjectHoliday 2025 Ad Campaign
An elderly man sitting at a dark wood desk wearing a brown suit jacket, white shirt, and a purple bow tie.

 Cacho Falcon, Models,

Associated creatives

Alexandre Bassard
Alexandre BassardPhotographer and Director
Linda Fargo
Linda FargoModels
 Willy Chavarria
 Willy ChavarriaModels
 Maggie Maurer
 Maggie MaurerModels
 Cacho Falcon
 Cacho FalconModels
 TK Quann
 TK QuannModels
Cipriana Quann
Cipriana QuannModels
 Quentin Jones and Bernard Maisner
 Quentin Jones and Bernard MaisnerModels

Tags

man seated at deskelderly manman wearing bow tiebrown suit jacketpurple bow tiewriting deskinkwells and papers

Description

This portrait for Bergdorf Goodman's Holiday 2025 ad campaign features Bernard Maisner seated at a dark executive desk filled with writing instruments, inkwells, and papers. He wears a brown suit jacket, a white collared shirt, and a vibrant purple bow tie, looking forward with a calm expression. Captured by photographer and director Alexandre Bassard, the interior scene is set against a large window framed by heavy neutral-toned curtains and built-in bookshelves. The lighting is soft and natural, highlighting the traditional styling and rich textures of the workspace.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Department Stores

Color

Chocolate (50%)
Pure White (30%)
Violet (20%)

Background

Home Office

Context

Advertising Campaign