BrandWhite Ribbon
ProjectBoys Don't Cry
Bensimon Byrne, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
The video presents a series of tender family moments intercut with scenes of a young boy. It opens with a close-up of a crying newborn, being comforted by a female adult. Subsequent scenes transition to a mother playing with her toddler with his father present. Transitioning the video shows the same boy older, with a backpack, possibly going to school. The overall mood is calm and reflective.