Dane Johnson, Set Designer, Los Angeles

Description

This commercial beauty campaign image features a blonde woman holding a pink shopping basket brimming with stylized products inside a supermarket set designed by prop stylist Dane Johnson. The model wears a metallic pink jacket over a purple shimmering top and statement earrings, with dramatic eyeliner and sharp eye makeup. The background consists of supermarket shelves stocked with brightly colored packages and cans against a monochromatic pink color palette. The floor features a large pink and white checkered tile pattern. Bold graphic text reading THE BENEMART IS OPEN FOR BEAUTY and COLLECT 'EM ALL is overlaid across the top left and right areas. The lighting is bright and clean with a high-key studio aesthetic typical of commercial beauty photography.

Style

Vertical, Commercial, Saturated, Clean

Techniques

3D render / CGI

Industries

Cosmetics

Color

Background

Showroom

Context

Advertising Campaign