Dane Johnson, Set Designer, Los Angeles

Description

This commercial beauty campaign image features a close-up portrait of a smiling young woman with long red hair and blue eyes. She is wearing a light blue and white varsity jacket over a white t-shirt, adorned with round patches and bold lettering. To the lower left, a Benefit Splashtint lip tint bottle with a white cap and red applicator is displayed next to a pink starburst graphic containing the text NEW. The background is a clean, solid light blue, framed by a cream border. Bold dark blue typography at the bottom reads MOST LIKELY TO MAKE A SPLASH, followed by a subtitle introducing Splashtint, a moisturizing dewy lip tint. The lighting is bright and even, highlighting the dewy finish of the makeup and the crisp colors of the styling.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Beauty Light

Industries

Cosmetics

Color

Background

Solid Colour

Context

Advertising Campaign