Ben Weller, Photographer, London

Description

This portrait campaign image features two black men posing against a dark green plaid backdrop. The man on the left wears a dark patterned coat with a green and red tartan scarf draped over his shoulder. The man on the right wears a black overcoat over a dark sweater and white shirt, accessorized with a matching red tartan scarf. Bold white serif typography reading POLO RALPH LAUREN is overlaid across the lower portion of the frame. The lighting is even and direct, highlighting the textures of the woolen outerwear and the detailed patterns of the scarves and background.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Geometric Pattern

Context

Advertising Campaign