BrandVarious Campaigns
ProjectWAY Campaign

Belinda Scott, Set Designer,
Associated creatives
Associated creatives
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Description
The image features a silhouetted profile of a Black man with dreadlocks and glasses, set against a gradient grey background. The man's silhouette is the central focus, showcasing his distinctive hairstyle and eyewear. The gradient background transitions smoothly from a darker shade at the bottom to a lighter tone towards the top, creating a subtle depth. Text elements are present at the bottom of the image, including 'WAY.ORG' on the left and the 'WAY' logo, accompanied by the phrase 'THE FUTURE BELONGS TO THOSE WHO SHAPE IT' on the right. The silhouetted composition and subdued color palette contribute to a minimalist and contemplative aesthetic.