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A young woman with curly hair lying on a concrete floor wearing a white graphic sweatshirt and dark shorts, holding a smartphone.

Various Campaigns Beecee 2026 Campaign 2026

About

This vertical editorial portrait from the Beecee 2026 campaign features a young woman with long curly hair lying flat on a mottled concrete floor. She wears a white crewneck sweatshirt featuring a prominent red graphic print across the chest, paired with dark shorts. In both stacked frames, she holds a smartphone up as if capturing a self-portrait from above. The overhead perspective emphasizes the raw texture of the ground and the casual, contemporary styling directed by Tony Irvine, with hair styling by Tamas Tuzes and makeup by Allie Smith. The lighting is direct and creates sharp shadows against the textured surface, highlighting the graphic elements of the apparel.

Brand

Various Campaigns

Project

Various Campaigns Beecee 2026 Campaign 2026

Keywords

woman lying on floorwoman lyingwomanwhite graphic sweatshirtwhite sweatshirtgraphic sweatshirtsweatshirtdark shortsshortssmartphoneyoung womancurly hair

Credits

Hans Neumann
Photographer
Tony Irvine
Fashion Editor/Stylist
Tamas Tuzes
Hair Stylist
Allie Smith
Makeup Artist
David De Quevedo
Set Designer

Styles

EditorialVerticalClean

Techniques

Analogue / filmFlash

Industries

High Street Fashion

Background

Concrete Texture

Context

Advertising Campaign
Editorial
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