Various Campaigns Beecee 2026 Campaign 2026

Description

This vertical editorial portrait from the Beecee 2026 campaign features a young woman with long curly hair lying flat on a mottled concrete floor. She wears a white crewneck sweatshirt featuring a prominent red graphic print across the chest, paired with dark shorts. In both stacked frames, she holds a smartphone up as if capturing a self-portrait from above. The overhead perspective emphasizes the raw texture of the ground and the casual, contemporary styling directed by Tony Irvine, with hair styling by Tamas Tuzes and makeup by Allie Smith. The lighting is direct and creates sharp shadows against the textured surface, highlighting the graphic elements of the apparel.