BeautifulBeast, Agency / Creative,

Description

This broadcast segment features a male and female newscaster discussing cancer screenings. The screen shows a split view of both individuals in professional attire. Text overlays highlight the topic of routine cancer screenings during a pandemic and statistics on missed screenings. As the broadcast continues, the screen displays a man being interviewed in a studio setting, and images of a tablet displaying related articles. Finally, space travel imagery appears including a space shuttle launch with billowing smoke, a vintage moon landing, and the Mars rover on the planet's surface. These images suggest a campaign to convey awareness with the magnitude of space exploration.