BBH Singapore, Agency / Creative,

Description

A young adult female stands in a brightly lit laundromat, consulting a grey smartphone with a prominent camera array. She wears a purple hoodie and green pants. She is holding a pink sequined dress and using the phone's camera to scan the garment's care label. On the phone's screen, AI provides washing instructions. The laundromat is filled with stainless steel washing machines and folding tables. Another person is folding clothes in the background. Outside, the street is visible through the glass doors and windows. The woman then puts the dress into a washing machine.