BBH London, Agency / Creative,

Description

This commercial depicts the story of a soccer jersey changing hands over time. A man is seen seated indoors with a Christmas tree in the background as he presents a green-and-white soccer jersey to the camera. Next is a shot of a younger man wearing the soccer jersey as he walks toward a soccer stadium entrance amongst other fans. Inside, a television displays the score. In a dark and smoky room, the same jersey is worn by a young man as he watches a soccer match with friends. Another clip shows a crowd of soccer fans watching a game and cheering. The commercial then shifts to a press conference introducing the soccer team's new owner. The final scene shows a victory celebration with buses driving down a street as fans cheer them on. The commercial contains bright, saturated colors and natural lighting.