BBH London, Agency / Creative,

Description

The Systane eye drop commercial opens with an aerial view of a city followed by several people suffering from dry eyes in various environments. A man in an office needs relief from dry eyes. A woman in an airplane needs eye drops. Then, a woman at the beach puts ice on her eyes. Finally, they find the Systane Complete PF lubricant eye drops to remedy their dry and irritated eyes. The commercial highlights the benefits of the eye drops.