BBDO Toronto, Agency / Creative,

Description

An OLG Quest for Gold lottery ticket is held by a hand, promoting the support of Ontario's amateur athletes. Athlete Andre De Grasse is featured on the ticket, as well as the Canadian flag. Other promotional scenes show athletes Jillian Weir and Penny Oleksiak, each shown as sponsored athletes. The filmed vignettes are stylized with visible film grain, and the visual focus is on the sports that each athlete is participating in, from running, hammer throw, to swimming.