BBDO Toronto, Agency / Creative,

Description

The advertisement showcases OLG's Quest for Gold lottery ticket, spotlighting Maggie Mac Neil, a Team Canada swimmer. The visual narrative emphasizes the sponsorship of Ontario athletes. The ad also features Kim Sweeney, an OLG player, demonstrating support for Ontario athletes. The spot shifts between close-ups of athletes, including Jillian Weir, a hammer thrower, in training, and scenes from press conferences, highlighting the athletes' dedication and achievements. The color palette is vibrant, with reds, blues, and yellows dominating the scenes, accompanied by an upbeat soundtrack.