BBDO San Francisco, Agency / Creative,

Description

A humorous promotional video features a man dressed in full winter gear, including a fur hat and a red puffer jacket, standing in front of a United States map. The map initially displays bowls of chili over various states, transitioning to a blue, snowflake-covered design that emphasizes the cold weather theme. Text on the screen indicates a temperature of 38 degrees and promotes a 25% discount on delivery orders from BJ's Restaurant & Brewhouse when using the promo code 'COLD25.' The video has a lighthearted tone, likely intended to encourage viewers to order in during cold weather. The camera is static, maintaining a medium shot of the presenter against the animated backdrop.