BrandHarbin Beer
ProjectThe Back Rack Hack
BBDO Greater China, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
In a brightly lit convenience store, a young adult man in a tan shirt and hat stands in front of a cooler filled with beer bottles. He's holding a beer and looking at a paper. The setting includes red-framed coolers packed with beer and shelves stocked with snacks. The man wears glasses and appears puzzled. He is wearing a tan polo shirt and a matching baseball cap. The lighting is bright and even, typical of a retail environment. The shelves and cooler are well-stocked. There is a second man present as well. The shelves are stocked with chips and snacks.