BBDO Chicago, Agency / Creative,

Description

The commercial alternates between shots of a woman in a retro kitchen and a heavy metal concert. In the kitchen, the woman, wearing a blazer, checks her phone while holding a wrapped sandwich. The phone displays an Instacart interface showing cheddar cheese for $5.99. The concert scene features a female vocalist with dramatic makeup and a heavy metal band, performing on stage amid bright lights and flames. A diverse audience is seen cheering. The scene cuts back to the woman in the kitchen as a shopping bag full of groceries appears.