BrandThe Academic
ProjectLive Looper
BBDO, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
This HLN news segment features a woman reporting on a band's innovative use of the Facebook Live delay to create a music video. The news anchor stands in a modern studio setting with several monitors displaying information and graphics, including the HLN logo and the "Morning Express" title. She wears a sleeveless top with a dark background with a red and blue floral pattern. The segment includes snippets from the band's music video, showing band members playing instruments and performing in various locations, with a blue lighting scheme. Some of the band is shown on a set in an indoor studio, with production equipment visible.
