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BrandPatagonia
ProjectAn eCommerce experience driven by Patagonia’s brand mission

BASIC/DEPT®, Agency / Creative,

Associated creatives

BASIC/DEPT®
BASIC/DEPT®Agency / Creative

Associated creatives

BASIC/DEPT®
BASIC/DEPT®Agency / Creative

Tags

websitePatagoniabrand logooutdoor activitiesenvironmental issues

Description

The video showcases the Patagonia website, highlighting a variety of outdoor activities and apparel. Scenes include mountain bikers on a trail, a woman free diving in clear blue water, a surfer on a wave, and a close-up of a rock climber. The website design is clean, featuring images of men, women, and children in outdoor settings. The video also shows a story about District 15, focusing on environmental issues in urban areas. Overall, the video presents Patagonia's brand image, combining outdoor adventure with environmental awareness.