Barton F. Graf, Agency / Creative,

Description

This is a Welch's commercial depicting farmers harvesting grapes in their vineyard, moving from daytime to nighttime scenes. The opening scene shows a weathered building with a Welch's sign and the sun setting in the background. Then a farmer wearing a baseball cap, looking at the vineyard. As the sun sets, the farmer checks the grapes in the vineyard. The scene transitions to a rainy night where grapes are harvested. A farmer is seen in the pouring rain, with arms outstretched. The scene shows grapes being transferred from the vineyard into a container for processing and the crushing of the grapes.