BrandMidas
ProjectSummer Road Trip
BarkleyOKRP, Agency / Creative,
Associated creatives
Tags
Description
A red SUV with an open hatchback is parked on a rocky beach next to a calm lake, framed by a lush forest and a large mountain partially obscured by mist. The scene transitions to show a couple sitting by a small campfire, roasting marshmallows and laughing. One is taking pictures with his smartphone. The video transitions to a CG animation showing the same red SUV driving on a winding road through a forest and over a bridge. Finally the Midas logo is shown with the text "Get Road Trip Ready". The light is bright, giving a natural feel to the outdoor setting.