Good Behavior, Production,

Description

Created with creative agency Tombras and production company Good Behavior, this commercial for the BARK x Liquid Death collaboration introduces the rebellious mascot Ram Chop. The live-action video captures the character—dressed in a horned lamb mask and studded leather vest—disrupting overly sweet canine pampering scenarios in a sunny suburban park. From crashing an elaborate outdoor birthday party complete with a ring light and party hat to dumping trash and gifting a demonic plush toy, the campaign blends satirical comedy with dynamic handheld cinematography.

Style

Humorous, Horizontal, Commercial

Industries

Specialty Retailers

Color

Background

Park

Context

TVC / TV Commercial