bandstand, Agency / Creative,

Description

This advertisement for a cotton recycling program features a top-down, time-lapse animation of clothing arranged on a neutral surface. A single light source creates bright, even lighting throughout. The time-lapse progresses from a small arrangement of cotton sprigs to a neat pile of clothing, then a circle of jeans and socks resembling a clock face, followed by a deconstructed burst of fabric, and finally a jumbled pile representing discarded clothing ready for recycling. The palette consists mainly of blues and whites, reflecting the color of the garments. There are graphics indicating recycling motion at the end.