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ProjectHoliday 2024 Ad Campaign
Group of four friends gathered around a living room opening Christmas presents, wearing winter knitwear and holding gloves.

Holiday 2024 Ad Campaign 2024

Associated creatives

Greg Harris & Gia Coppola
Greg Harris & Gia CoppolaPhotographers
Lauren Hutton
Lauren HuttonTalent
Mark Vanderloo
Mark VanderlooTalent
Michelle Ouellet
Michelle OuelletTalent
WanTing Zhao
WanTing ZhaoTalent
and Malick Bodian
and Malick BodianTalent
San Francisco
San FranciscoLocation

Tags

four friends in living roomfour friendsfriends in living roomholiday gatheringchristmas presentswinter knitwear

Description

A group of four friends gather in a cozy, festive living room for the Banana Republic Holiday 2024 ad campaign, photographed by Greg Harris and Gia Coppola. Wrapped presents and a decorated Christmas tree fill the warm interior setting. The subjects wear winter knitwear, scarves, and gloves while interacting casually around a chessboard and holiday gifts. The high-angle framing highlights the relaxed, candid atmosphere of the holiday gathering.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Event

Christmas

Color

Navy (40%)
Forest Green (30%)
Camel (30%)

Background

Living Room

Context

Advertising Campaign