Brand
ProjectSpring 2025 Ad Campaign

Ezra Petronio & Lana Petrusevych, Art Director,
Associated creatives
Tags
Description
Laetitia Casta features in the Balmain Spring 2025 ad campaign, photographed by Juergen Teller alongside creative direction from Olivier Rousteing. The model is seated astride a dark, cracked-finish panther sculpture against a dark textured backdrop. She wears a structured black double-breasted blazer with gold buttons, matching black satin trousers, a wide metallic gold belt, and a statement pendant necklace. The direct flash lighting creates a stark, high-contrast aesthetic characteristic of the campaign's visual style.

